At IAA Mobility 2025 in Munich, AVS partnered with Mobileye to showcase the future of autonomous driving through a modular, scalable product portfolio.
The Project
The Challenge
The challenge was to translate Mobileye’s cutting-edge technology into an engaging, interactive experience. The booth needed to convey the scalability of their solutions - from advanced driver assistance to full autonomy, while making complex technology tangible and exciting for visitors.
The Experience
The booth offered an immersive and interactive experience, designed to captivate visitors from the moment they arrived. A striking LED screen, shaped like a car mirror, featured a spectacular show exploring the theme of the AI Driver, serving as the central exhibit and drawing the crowd in. Hands-on interactive demo stations showcased Mobileye hardware, Surround ADAS and SuperVision™, while guests explored the capabilities of Chauffeur™ and Drive™, experiencing firsthand the future of autonomous mobility in a dynamic, engaging environment.