The Mobileye showroom at the new Jerusalem campus presents the company’s evolution, technologies, and hardware, and is designed to host senior executives and business visitors.
The Project
The Challenge
As a leader in autonomous driving, the challenge was to communicate Mobileye’s advanced capabilities clearly, engagingly, and impactfully within a defined space.
The Experience
The visitor experience begins at the lobby entrance with a large-scale interactive video art installation. Motion sensors, inspired by Mobileye’s technology, detect audience movement and trigger real-time visual responses, creating a captivating, dynamic first impression.
Inside the showroom, interactive screens display the company’s timeline, while display cases present its hardware evolution. At the center, an interactive table showcases Mobileye’s products and technologies. A large screen above a city model projects synchronized driving scenarios, demonstrating real-world applications of the technology. The space is fully aligned with Mobileye’s branding, delivering a cohesive and immersive experience.