The Project

Video projection extending across the entire Rothschild Boulevard in Tel Aviv, to celebrate Israel's 70th Independence Day.

The Challenge

Rothschild Boulevard in Tel Aviv is in the heart of the town, and it is here, at the Independence Building, where the State of Israel was declared on May 14, 1948. For the celebrations of Israel's 70th anniversary, we turned the historic part of Rothschild Boulevard into a dynamic street party in which hundreds of thousands of people participated.

The Experience

The buildings along the lovely boulevard were light-painted with Israeli flags, and upon them, we screened alternating historic stories, from the actual declaration of the State in 1948 until Israel of today.

The peak of the event was a larger-than-life rereading of the Declaration of Independence by various participants, which was projected upon the walls of the original Independence Building.

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