The Project

Coca-Cola advertisement at Ben-Gurion International Airport.

The Challenge

To display Coca-Cola's new branding in a way that has never been seen before, projected on the main control tower of Israel's international airport.

The Experience

Coca-Cola refreshed its iconic brand language in a magnificent projection on the soaring air traffic control tower at Ben-Gurion Airport. The unmistakable lines and colors were seen for miles around the airport, as well as from planes taking off and landing in Israel. In a country with such a warm climate most of the year, Coca-Cola reminded everyone which is the most refreshing brand.

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