The Project

Carmei-Gat residential suburban project built by Gindi, one of Israel's leading real estate companies.

The Challenge

At the Carmei-Gat sales office, besides the obvious challenges of marketing homes in a new project, Gindi faced the challenge of introducing the soon-to-be new suburban city in the south of Israel.

The Experience

In order to connect potential buyers with the still unfamiliar location, Gindi chose to use as many illustration tools and models as possible. Inside the sales office, customers were met by a large LED screen displaying information regarding the company as well as details regarding the project itself. It included two designed touch tables set up in the waiting area, a movie screening room, an interactive map room and a touch screen in every office. Wherever customers turned they were able to engage with interesting content and get acquainted faster with Gindi and the Carmei-Gat project.

Other Projects