The Project

Gindi TLV shopping mall.

The Challenge

Using the exterior walls of the mall, we wished to connect with customers with people walking by on the street, and invite them into the mall through engaging digital messaging.

The Experience

The TLV Mall, located in the heart of Tel Aviv, was turned into a total digital experience by combining various cutting-edge video platforms which were designed as part as the building's exterior.
This project brought the walls to life and served as an interactive platform for communicating with customers and pedestrians alike, and engaging them with the mall's marketing messages in an attractive way.

Other Projects