Nike Digital Book at Nike stores.
The Project
The Challenge
Nike’s Digital Book is a unique way to educate customers about the technology that went into creating different new models, such as the Hypervenom soccer shoes.
The Experience
This one of a kind product is a combination of new and classic platforms. Parts of the book are printed while other parts are fully projected, and combining the two together is an exciting method to engage customers and keep them interested. Soccer fans can flip through the book and be immersed in audio-visual content about the new shoes.