The Project

The world-renowned Las Vegas "Strip" is considered one of the most popular and iconic tourist destinations in the world.

This 4-mile long boulevard is packed with hotels, casinos, stores and other attractions. With neon signs and dancing fountains, the Strip delivers a sensory overload.
The American Eagle flagship store is located along the Strip, and we were tasked with making it stand out amid the rest.

The Challenge

Amidst the mass of video boards, flashing lights and amazingly decorated signs, we looked for a unique way to highlight AE's flagship store and give it an exclusive and different look. Our challenge was to create a brilliant visual platform that conveys innovation and thus draws the attention of passers-by.

The Experience

The store is located at a busy intersection on the Strip and consists of 2 floors. We wrapped the exterior with 400sqm of LED screens which broadcasted AE content.
The unique visualization combined actual videos from AE campaigns with 3D effects that give the feeling that the entire building is in motion.


Other Projects