To create a unique customer experience for Chivas 25 to be implemented in Duty Free spaces across the world.
Chivas Regal 25
In the dynamic atmosphere of duty free shops in airports around the world, we had to capture the customers' attention in a space where there are so many other attractions. We had to literally think out of the box and create something truly alluring.
Chivas 25 is a rare and exclusive blend of the finest Scotch whiskies, which have all been aged for a minimum of 25 years.
The experience was created in a specially designed super premium black glass, combining touch screen and 3D projections. Once the customer touches the screen, he or she is taken on a journey into the world of Chivas 25 and its history.