To create a unique customer experience for Chivas 25 to be implemented in Duty-Free spaces across the world.
Chivas Regal 25
In the dynamic atmosphere of duty-free shops in airports around the world, we had to capture the customers' attention in a space where there are so many other attractions. We had to literally think out of the box and create something truly alluring.
Chivas 25 is a rare and exclusive blend of the finest Scotch whiskeys, which have all been aged for a minimum of 25 years.
The experience was created in a specially designed super premium black glass, combining a touch screen and 3D projections. Once the customer touches the screen, he or she is taken on a journey into the world of Chivas 25 and its history.