The Project

The entrance to the DSW flagship store in Las Vegas.

The Challenge

The DSW store in Las Vegas is located underground on Las Vegas Boulevard. The challenge AVS faced was how to attract visitors to the store which had no large picture windows at street level.

The Experience

We created a sort of "video tunnel" to attract the visitors. The “tunnel” produced sensory content combined with light and sound that made them feel as if they were flying over a city, swimming underwater and walking through a desert. All the while, they were traveling down on an escalator to the DSW sales floor, where more unique sound and light experiences awaited them… besides the designer shoes of course.

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