The Project

"La La Land" - the first total-experience store of its kind on Hollywood Boulevard in Los Angeles, offering millions of tourists Hollywood merchandise from movies, music and American pop-cultural heroes.

The challenge

The famous Hollywood Boulevard, including "Madame Tussauds" wax museum, the Chinese Theater and the Avenue of the Stars are a must-see for any visitor to Los Angeles.
Our mission was to create an additional "Must See" attraction for the multitude of visitors on the boulevard and to cause them an include a visit to the largest "Merchandise" store on the street.

The experience

The 3000sqm store turned into a striking "multimedia show", befitting a store located in the capital of "Americana".

Visitors are greeted by huge screens, spectacular LED lighting, a huge projection ball and beautiful visual content of various American classics, and are invited to take home "a piece" of dynamic Hollywood.

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