The Project

"La La Land" - the first total-experience store of its kind on Hollywood Boulevard in Los Angeles, offering millions of tourists Hollywood merchandise from movies, music and American pop-cultural heroes.

The challenge

The famous Hollywood Boulevard, including "Madame Tussauds" wax museum, the Chinese Theater and the Avenue of the Stars are a must-see for any visitor to Los Angeles.
Our mission was to create an additional "Must See" attraction for the multitude of visitors on the boulevard, and to cause them a include a visit to the largest "Merchandise" store on the street.

The experience

The 3000sqm store turned into a striking "multimedia show", befitting a store located in the capital of "Americana".

Visitors are greeted by huge screens, spectacular LED lighting, a huge projection ball and beautiful visual content of various American classics, and are invited to take home "a piece" of dynamic Hollywood.

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