Mobileye is the global leader in AV technology and is leading the evolution to fully autonomous driving
The Project
The Challenge
This year, Mobileye aimed to use the booth at CES to launch a new game changing platform - DXP - an operating system to allow customization of the driving experience by automakers. Our challenge was to create a unique design and creative concept to unveil the new platform and to bring Mobileye’s leadership position in the autonomous driving space
The Experience
We were responsible for the concept, visitor experience, booth design, content development, and installation of multiple interactive demos.
Center stage in the booth we placed a high-angled LED video wall on which we displayed an awe-inspiring multimedia show of Mobileye's new platform in action. Presenters performed a live presentation about the new platform. Around the booth we designed a structural 'ribbon' to project an immersive video, synchronizing with the main LED screen and giving visitors the illusion of Mobileye's 360-degree vehicle sensors.
Demos which introduced the new Mobileye DXP platform and other systems, were designed to show how the brand's tech is integrated into millions of vehicles worldwide. Among the demos was a LED globe at the center which demonstrated the Mobileye REM (road experience management) system and an X-ray demo. A translucent screen moved along a track and illuminated, in X-ray style, where the technology sits within an actual vehicle.
The entire visitor experience was impactful and successfully portrayed Mobileye's key messaging